Articles Tagged "Performance"

Keep Your API Payloads Lean: Why Less Data Means a Better Product

Sending too much data between your frontend and backend slows everything down. Here's why lean API payloads lead to faster, cheaper, safer, and more scalable applications.

9 min read

Building Custom Real-Time Tracking for Ads: Beyond Google Analytics

Why off-the-shelf analytics often fails e-commerce advertisers, and how I build custom real-time tracking pipelines that give you accurate attribution, compliant data collection, and full ownership of your numbers.

7 min read

How I Reduced a Client's Page Load Time by 70%

A real-world walkthrough of how I took a Swiss e-commerce site from 6+ second load times to under 2 seconds, and what I learned along the way.

6 min read

Why a Good PageSpeed Insights Score is Crucial for Your Website

February 1, 2025

Learn how your website's loading speed affects user experience, SEO, and conversions, and how to improve it with PageSpeed Insights.

5 min read