Articles

Keep Your API Payloads Lean: Why Less Data Means a Better Product

Sending too much data between your frontend and backend slows everything down. Here's why lean API payloads lead to faster, cheaper, safer, and more scalable applications.

9 min read

Your Website Is Not a Set-and-Forget Purchase

February 25, 2026

Why treating your website like a one-time purchase leads to outdated, insecure, and invisible online presence, and what you should do instead.

5 min read

It's 2026 and Swiss Websites Still Default to German

February 14, 2026

Most major Swiss websites still load in German for every visitor, ignoring browser language preferences entirely. In a country with four official languages, this is both lazy and disrespectful.

6 min read

How Much Does a Website Cost in Switzerland in 2026? A Complete Guide for Small Businesses

February 6, 2026

A transparent breakdown of website pricing in Switzerland, from DIY platforms to agency builds, with real CHF ranges, hidden costs, and honest advice on choosing the right approach for your budget.

16 min read

Why Every E-Commerce Site Is Adding Klarna and How to Integrate It

Klarna has gone from a Swedish buy-now-pay-later niche to a default checkout option across European e-commerce. Here's why it's everywhere, what it does to your conversion rate, and how to integrate it properly.

7 min read

Building Custom Real-Time Tracking for Ads: Beyond Google Analytics

Why off-the-shelf analytics often fails e-commerce advertisers, and how I build custom real-time tracking pipelines that give you accurate attribution, compliant data collection, and full ownership of your numbers.

7 min read

Multilingual Website Setup for Swiss Businesses

How to build a multilingual website that actually works for the Swiss market, covering i18n architecture, SEO, content management, and the trade-offs between different approaches.

6 min read

GDPR and nDSG Compliance Checklist for Swiss E-Commerce

A practical compliance checklist for Swiss e-commerce businesses navigating both the EU GDPR and Switzerland's new Data Protection Act (nDSG).

7 min read